A former Chief People Officer turned executive and leadership coach, writer, and founder of FORÜ, pronounced “for you.” FORÜ is grounded in a simple truth: Clarity is the infrastructure for change.
For nearly two decades, I led culture across complex systems including operating companies, holding companies, and private equity portfolios. I worked through growth, M&A, and the messy middle of organizational life, navigating the quiet tension between ambition and alignment, performance and peace. What I learned is that people rarely get stuck because of strategy. They get stuck because their internal operating system is outdated, overloaded, or built on someone else’s expectations. That realization reshaped everything.
After years of building companies from the outside in, I chose to build differently from the inside out. Today, my work helps founders, executives, and high performers lead from clarity rather than conditioning. We design systems that work for you, not against you, so you can operate with truth and alignment.
My coaching blends developmental psychology, systems thinking, and lived executive experience. I listen for patterns in thought, emotion, and behavior and help you build the internal structure that brings your truth to the surface. Clients describe my style as grounded, direct, emotionally attuned, and unafraid of depth. I hold space for insight, but I do not let insight stay theoretical. The goal is congruence: alignment between who you are and how you lead in every part of your life.
When I am not coaching, I am writing my book Who Do You Think You Are, a memoir-meets-psychological excavation into identity, healing, and self-leadership. Most mornings you will find me with coffee at sunrise, walking with my husband José, our two sons, and our dogs. It is the part of my day that reminds me that when practiced, clarity becomes freedom.
My coaching is shaped by advanced training, leadership experience, and recognition for my work in people, culture, and organizational transformation. This foundation allows me to support a wide range of clients whether they are leading teams, navigating transitions, or redesigning the way they think and live.
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